Built by people who believe DPC deserves better tools.
Direct primary care physicians chose a harder path to practice medicine the right way. The least their software can do is get out of the way.
Our Mission
Replace the patchwork, not the physician.
Most DPC practices run on 4-5 disconnected tools that weren't designed to work together. Notive is a single platform that replaces the fragmented stack — so clinicians can spend their time on patients.
100% Founder-Owned
No investors. No board. No compromises.
Notive is 100% owned and funded by its founders. We have no venture capital, no shareholders, and no partners to answer to. Every decision we make is based on one question: does this make the product better for the physicians who use it?
DPC physicians chose independence from insurance companies so they could practice medicine the right way. We chose independence from investors so we could build software the right way. No pressure to maximize margins. No growth-at-all-costs roadmap. Just a better product at a fair price.
Our future board won't be investors or MBAs. It will be DPC doctors — the people who actually use what we build.
What we believe.
Clinician-first design
Every feature starts with a clinician workflow, not a database schema. We build for how you actually practice.
Bundle the core
EHR, scheduling, portal, labs, referrals, care plans — these are table stakes, not premium add-ons.
Support startup practices
Launching a DPC practice is hard enough. New practices shouldn't be forced into premium pricing.
AI that earns trust
Our AI scribe cites its sources, flags uncertainty, and checks for safety. No hallucinated medications.
Predictable pricing
Per provider, per month. No per-transaction fees, no surprise bills, no usage penalties.
Your data, your control
Strict tenant isolation, encryption at rest and in transit, and comprehensive audit trails. HIPAA-compliant by design.
Why DPC
We chose DPC because you chose patients over paperwork.
Direct primary care is the fastest-growing model in outpatient medicine because it works. Smaller panels, longer visits, genuine relationships. But most EHRs were built for fee-for-service volume.
Notive is designed from the ground up for practices that measure success in patient outcomes, not billing throughput.
Join us in building something better.
Start your 30-day free trial and see the difference an integrated platform makes.
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